Market Segmentation of Pennslyvania Floral Consumers by Purchase Volume and Primary Retail Outlet

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Bridget K. Behe Department of Horticulture, The Pennsylvania State University, University Park PA 16802

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Dennis J. Wolnick Department of Horticulture, The Pennsylvania State University, University Park PA 16802

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Bridget K. Behe Department of Horticulture, The Pennsylvania State University, University Park PA 16802

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Dennis J. Wolnick Department of Horticulture, The Pennsylvania State University, University Park PA 16802

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