Several new seedlees watermelon cultivars have recently been released or tested by seed companies. Their greatest asset is their seed-lessness. Melon quality, as determined by consumer acceptance may be a greater challenge.
A consumer preference survey was conducted to determine the acceptability of ten seedless cultivars and breeding lines. All cultivars were rated as acceptable and significant differences were found among the cultivars. Comments expressed by consumers indicated that the seedless melons were not as flavorful as seeded cultivars. No correlations were found between soluble solids and preference nor firmness and preference. Further investigation will be made as to whether the convenience and flavor are worth the greater cost of the seedless watermelon.