Carbohydrate concentration may be important for flower initiation and fruit set in cranberry (Vaccinium macrocarpon Ait.). Fruit set has been shown to be a major limiting factor in yield component analysis. The objective of this research was to identify carbohydrate concentrations in cranberry tissues at various stages of development under field conditions. Samples of two cranberry cultivars, `Stevens' and `Searles' were collected during the 1989 season using a 13 cm diameter probe. Samples were divided into fruit, uprights, woody stems and roots. Carbohydrates were quantified by HPLC. Nonstructural carbohydrates were primarily sucrose, glucose, fructose and starch. Soluble carbohydrate concentration was stable throughout the season in tissues analyzed, while starch content was high early in the season then decreased during blossom and fruit set. This work shows that starch reserves in leaves and stems apparently are remobilized to support fruit set in cranberry.