In 1983-1987, a Gardner color difference meter standardized to a pink tile (L=70.5, a=+23.9, b=+9.3) and equipped with an aperture of 3.8 cm (1983-1986), 1.9 cm (1987), or 1.0 cm (1988-1989) was used to measure lightness (L) and intensity (chroma) of `Georgia Red' sweetpotato [Ipomoea batatas (L.) Lam.] seed roots cut into longitudinal sections. Individual roots were selected with good color when L<68 and chroma≥39 and fair color when L≥72 and chroma <35 (1983-1985), L<65 and chroma≥42 for good color and L≥80 and chroma <25 for fair color (1986), L≤66 and chroma≥41 for good color and L≥85 and chroma≤20 for fair color (1987). In each year, roots falling between the defined selection values were discarded. In 1988, root sections from a common 1983-ancestor parent root were bulked for plant propagation if L and chroma values were similar. Subsequent measurements of these bulk populations were made in 1989. Measurements by a color difference meter were helpful in making objective judgements in selecting for internal color of sweetpotato. Also, these measurements were helpful in following changes in internal color through several generations of vegetative propagation.