A journal of the type proposed as HortTechnology is long overdue. Extension and other applied horticulturists thought Hortscience, when introduced several years ago, would become their primary repository for reporting professional accomplishments, etc. However, this 2nd Journal quickly became the house organ for short term research. The format for HortTechnology looks good if implemented as proposed. An overview committee consisting of a majority of Extension Horticulturists should be established to monitor progress and development of this publication (in addition to present development committee). Extension specialists and others involved in applied horticulture must avail themselves of the opportunity to publish in one or more of the peer reviewed as well as other sections of the publication. To make this journal a success Extension workers must support this effort through submitting papers on a regular basis. This referred journal could and probably will become the most popular and widely used of ASHS publications.