Marketing and Postharvest Management Characteristics of the North American Rose Industry.1

in HortScience
Authors:
T. L. PrinceDepartment of Horticulture, Ohio Agricultural Research and Development Center, Wooster, OH 44691

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J. L. RobertsonDepartment of Horticulture, Ohio Agricultural Research and Development Center, Wooster, OH 44691

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Abstract

Survey analysis of the major North American rose producers provided a profile of industry marketing and postharvest management practices. The role of the wholesaler in product distribution has diminished, as more than half of the firms now utilize some form of retail distribution. Although most firms perceived little industry-wide uniformity in rose grading, packaging procedures were uniform, with most firms packaging roses in units of 25. The use of floral preservatives has been widely adopted, as nearly 80% of the firms used preservatives in their production operations, but postharvest storage practices have not been optimal, as nearly 45% of the firms stored roses at non-optimal temperatures levels. Most firms indicated that roses last between 5 and 6 days; however, 47% of the firms indicated that rose vase life should extent to 8 days or longer.

Contributor Notes

Received for publication Nov. 14, 1981. Approved for publication as Journal Article No. HSMS 4735 of the Ohio Agricultural Research and Development Center, Wooster, Ohio 44691. This survey was supported in part by a grant from the Society of American Florists’ Endowment.

The cost of publishing this paper was defrayed in part by the payment of page charges. Under postal regulations, this paper therefore must be hereby marked advertisement solely to indicate this fact.

Graduate Research Associate and Associate Professor of Horticulture, respectively. Mailing address: Department of Horticulture, The Ohio State University, 2001 Fyffe Court, Columbus, OH 43210.

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